Mobile billboard displays boost name recognition 15 times greater than any other form of advertising.
( Product Acceptance and Research Inc.)...
97% recall of the advertising message (RYP & Becker Group)...
It is estimated that one mobile billboard truck can make over 1,500,000 million impressions per month when targeting a DMA (Designated Marketing Area) of more than 5 million people (Simmons Market Research)...
Nearly 30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see (American Trucking Association Study)...
Generates 2 ½ times more attention than a static billboard (Perception Research Services)...
Builds brand recognition (Perception research Services)...
It captures heavy commuters: 27% of the heaviest commuters do not read a newspaper (The Arbitron Outdoor Study)...
Heavy commuters make more money, drive more, and are more likely to have children (The Arbitron Outdoor Study)...
96% state that the ad had more impact than a static billboard (American Trucking Association Study)...