Cape Fear Advertising
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Facts & Statistics
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• Mobile billboard displays boost name recognition 15 times greater than any other form of advertising.”
( Product Acceptance and Research Inc.)...

• 97% recall of the advertising message (RYP & Becker Group)...

• It is estimated that one mobile billboard truck can make over 1,500,000 million impressions per month when targeting a DMA (Designated Marketing Area) of more than 5 million people (Simmons Market Research)...

• Nearly 30% of mobile outdoor “viewers” indicate they would base a buying decision on the ad they see (American Trucking Association Study)...

• Generates 2 ½ times more attention than a static billboard (Perception Research Services)...

• Builds brand recognition (Perception research Services)...

• It captures heavy commuters: 27% of the heaviest commuters do not read a newspaper (The Arbitron Outdoor Study)...

• Heavy commuters make more money, drive more, and are more likely to have children (The Arbitron Outdoor Study)...

• 96% state that the ad had more impact than a static billboard (American Trucking Association Study)...
Facts & Statistics
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